Thanks God we are done with celebrating and can start working! Here’s one essential checklist for you to start:
1. Acknowledge Your Biggest Fans
Do you have fans that re-tweet your posts, email your articles to friends, and send new business your way? What have you done for them? Have you at least taken the time to thank them?
You should always monitor your brand, your website link and your own name (I use SocialMention). Every time someone says something nice about you, you should thank them. If you can do something else in return, by all means do.
2. Understand the Golden Rule of Blogging
Most blogs don’t appeal to the audience they’re writing for. The writing may be good, but the topics aren’t. Let’s say you sell furniture. Your blog shouldn’t be about your specials, the new employee you hired or about your vacation to Hawaii. Your blog should be about furniture.
Always ask yourself this question: who am I writing for? What kind of content do they want? It doesn’t matter if you don’t offer all the services you write about. For example, I own an Internet marketing agency and my audience is business owners. But, I don’t only write about online marketing; I write about topics that are of interest to business owners, such as lowering costs, motivating employees and off-line marketing.
Find out what your audience wants and give it to them.
3. Use Decoy Offers
Have you ever wondered why some stores sell an item for $100 and in the price tags says “Was $200″? It makes the current price look a lot better. Some people might think $100 is a lot of money for that item, but hey, it was $200, so you’re getting a great deal, right? Well, believe it or not, it works. This is because everything is either a great deal or an awful deal based on what you compare it with.
Psychologists call this “the principle of contrast.” How can you use this to your benefit? My favorite way is to present two or more offers. One will be your current offer and then you’ll add some decoy offers. The decoy offers will be really bad deals, but they’ll make your main offer look great. For example, you can sell one can of your product at $19 and three cans at $25 with free shipping and feature this last offer as the weekly special. Try it; it works like a charm and there’s nothing unethical about it. You’ll keep your main offer and all you’re doing is making it look better by adding some not-so-attractive offers.
4. Write Your Marketing Copy First and Develop Your Product Around It
I’ve found this tactic to be extremely effective. Instead of creating a product and then writing the marketing message, I like writing the copy first because by trying to sell it with words, I get a much better understanding of what the audience really wants and I can give them that product or service.
5. People Buy from People, Not Companies
Your customers might have known your company first, but they bought from you because they liked you or the salesperson they dealt with. This is especially true in B2B. The takeaway here is: do a good job explaining how your company can help your clients but do an even better job connecting with your prospects at a personal level.
well i don't have much thought provoking opinion in regards to any of those 5 subjects. except Øbomba is a liar and has no balls. now i am very confused what to think about JA. i just read a long article this morning on NYT about the accusations these swedish woman made in regards to him and having sex with him. i think they sound like tiger's dumb doo girls. they wanted it so bad from this julian man, probably secretly wanted to get pregnant. then twist the whole story and condemn him. i am just sick of all this shit being news anyway.
yeah, let's just all be really merry around here like WB7 is every day. winky faces galore and so happy holidays. jeeze get real, it ain't so happy for 99% of people on this earth. why are you pretending to be so above this blight of criminals, destroying every piece of earth, wildlife, ocean beings and people's lives and future, happy holly dazing. america showing all this fake shit like lights and cutting down evergreen trees and putting stupid fake ornaments and lights in each window. it is a BIG waste of energy, that gets EXCEL energy wealthy and those MOFO ceo's billions. christ someone here in boulder put up a HUGE light bulb star on flagstaff mt. it looks hideous. stars don't look like this, nor made of fake stupid incandescent light bulbs.
i don't celebrate christMASS, i get through it.
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